What makes Harley-Davidson out perform its competitiors?

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Harely-Davisdon has a long line of history and has been in the market for several years.  So how do they keep the business booming?  What are they doing that their competitors aren't?
Harley-Davisdon focuses on more than just motorcycles.  They also sell merchandise.  Sales of general merchandise  totaled $232 million last year.  They started licensing their product back in 1982 and its been going strong ever since.  When a company starts selling brand merchandise, they are also selling their image and brand recognition.  Its a smart business move that many companies do today. 
Harley Davidson has been in the motorcycle manufacturing business 104 years.They have learned a few things in that short time.1: That ther will always be people willing to pay for quality.2: That many Americans are loyal to products made in this country.And 3: That good ole country boys like big,fast,and loud toys.
AMEN 98fxds Ride fast and don't let anyone pass...
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